Lucy Waldhuetter

Business Transformation Consultant

Lucy has more than 20 years of strategic business consulting, engineering, operational, financial and project management experience. Entrepreneurial in nature, Lucy is passionate about working with small and midsize businesses, and help them identify, analyze, and facilitate strategic opportunities and initiatives, assist with access to financing, improve organizational effectiveness and performance, inspire change, and assist with implementation innovative and strategic initiatives.


  • Strategic Growth Planning and Execution
  • Strategic Lean Business Planning and Execution
  • Domestic and International Business Development
  • Project Management
  • Strategic Business Data Research and Delivery
  • Qualitative and Quantitative Market Research
  • Market Diversification
  • Competitive and Market Intelligence
  • Business Commercialization Plan Development
  • Product and Technology Development
  • Innovation Development and Management
  • Go-to-Market Strategy
  • Go-Global Strategy
  • Financial Modeling
  • Proforma Development
  • Professional Business Advising
  • Lean Transformation
  • Lean Product Development
  • Sustainability


  • Certified Global Business Professional, NASBITE
  • Strategic Innovation, University of Michigan
  • Strategic Business Intelligence Team Leader, Edward Lowe Foundation
  • Independent Service Provider, UW Center of Technology Commercialization
  • Senior Project Manager, American Management Association
  • Six Sigma Lean Training, Lean Management, UW Madison
  • Lean Start up, Business Model Canvas, Entrepreneurship and Business Planning, IBE


  • MS, Business Management and International Business, University of Wisconsin
  • BS, Civil Engineering, University of Wisconsin

Lucy volunteers as a mentor at Research Foundation’ alumni businesses and other organizations that assist business start-ups. Lucy, her husband and 2 children are avid skiers during winter months and love travel adventures and exploring new cultures and landscapes during summer. They recently also started in-land sailing during summer months and one day hope to graduate to larger waters.