Executive Director/CEO

Executive Director/CEO Chris Baichoo is an innovative and resilient leader who is ideally equipped to help small- and medium manufacturers thrive in today’s highly competitive, international marketplace. He brings a powerful combination of an engineering mindset, people-centered change management expertise, exceptional interpersonal skills and extensive experience opening global markets in the US, Canada and Asia.

Chris paid his own way through college by refurbishing cars and working as a sheet metal operator. Those experiences gave Chris an appreciation for the critical role of labor and a commitment to creating positive work environments. He is strongly committed to the idea of “paying it forward” and excited to use his skills and experience to help Wisconsin manufacturers thrive in what he believes will be a renewed resurgence in U.S. manufacturing.

Skill Set

  • Business Development, with a focus on small- and medium-sized companies
  • Change Leadership
  • EBITDA/P&L Leadership, with a focus on profit generation initiatives
  • Lean Manufacturing
  • Marketing Strategy, including brand positioning, brand management, segmentation and vertical marketing
  • Operations Management
  • Organization Design
  • Process Excellence & Improvement
  • Product Innovation, Development & Management
  • S&OP/SIOP Development & Execution across global regions with a focus on efficient planning and demand fulfilment
  • Sales, including extensive experience in Asian markets
  • Strategic Planning
  • Supply Chain Optimization, both offshoring and reshoring
  • Talent Management


  • Served in executive leadership roles at C-suite and VP levels at small- and medium-sized manufacturing companies in the US, Canada and Asia
  • Facilitated scalable sales growth across product categories at levels ranging from 200%-500%
  • Identified marketplace gaps and oversaw efforts to successfully design, launch and manage new products to accommodate them
  • Increased labor efficiency and capacity
  • Reduced operating expenses by millions of dollars using Lean tools and strategy alignment
  • Slashed employee turnover rates by improving employee sourcing, selection, onboarding, engagement and development


  • Awarded US patent 5,864,941for method to supply custom heaters in 24 hours vs four weeks
  • Bronze and Silver Lean Certification
  • Hubspot Inbound Marketing Certificate
  • Six Sigma Green Belt Certification
  • Certificate In Private Company Governance


  • MBA, Marketing Southern Illinois University
  • Bachelor’s Degree, Mechanical Engineering Missouri University of Science and Technology   

When Chris isn’t helping Wisconsin manufacturers, he loves working on refurbishment projects around the house and enjoys travelling with his family, learning about different cultures and trying new cuisines.